SeaMeet User Onboarding Drip Campaign Strategy
Campaign Overview
This drip campaign is designed to guide new SeaMeet users through their first 30 days, ensuring they understand key features, experience quick wins, and develop lasting usage habits. The campaign focuses on progressive value delivery and feature adoption.
Target Audience
- New users who have signed up for SeaMeet
- Users who may have attended their first few meetings
- Both individual and team plan subscribers
Campaign Goals
- Reduce time-to-value: Help users record their first meeting within 48 hours
- Increase feature adoption: Ensure users discover and use core features
- Build habit formation: Establish regular usage patterns
- Prevent churn: Address common pain points proactively
- Drive upgrades: Showcase premium features for trial users
Email Sequence (30-Day Campaign)
Day 0: Welcome & Quick Start (Trigger: Account Creation)
Subject: “Welcome to SeaMeet! Let’s record your first meeting in 2 minutes 🎯”
Content:
- Personal welcome and value proposition reinforcement
- Three ways to invite SeaMeet Copilot (with video tutorials):
- Easiest: Install Chrome extension and click “Start Recording”
- Most automated: Add meet@seasalt.ai to Google Calendar
- Manual: Use workspace “Start Recording” button
- CTA: “Record Your First Meeting Now”
- Quick tip: “Pro tip: Start with a short test meeting to see SeaMeet in action!”
Day 2: First Success & Core Features (Trigger: 48 hours OR first meeting recorded)
Subject: “🎉 Your meeting insights are ready! Here’s what SeaMeet captured”
Content: If meeting recorded:
- Celebrate their first meeting
- Highlight what SeaMeet captured: transcript, summary, action items
- Show how to access and share meeting records
- Next step: Set up auto-sharing preferences
If no meeting yet:
- Gentle reminder with simplified quick-start
- Address common setup issues
- Offer one-click extension installation
- Include calendar invitation template
Day 5: Productivity Boost - Auto Features
Subject: “Save 15 minutes per meeting with these automation features”
Content:
- Auto-join meetings: Connect Google Calendar for automatic recording
- Auto-sharing: Set up meeting record distribution
- Default language settings: Optimize transcription accuracy
- Meeting templates: Introduce custom summary templates
- Case study: “How Sarah saves 2 hours weekly with SeaMeet automation”
- CTA: “Set Up Auto-Features Now”
Day 8: Team Collaboration (Segment: Team potential users)
Subject: “Multiply your impact: Share SeaMeet with your team”
Content:
- Benefits of team workspaces vs. individual use
- How to create and manage team workspaces
- User permission levels (Admin vs. Member)
- Team sharing and collaboration features
- Workspace-level settings and labels
- CTA: “Create Team Workspace” or “Invite Team Members”
Day 12: Advanced Features Deep Dive
Subject: “Level up your meetings with these power features 🚀”
Content:
- Meeting analytics: Discussion topics, action items, team notes
- Recording playback: Navigate transcripts with audio
- Speaker identification: For in-person meetings
- Meeting labels: Organize and categorize meetings
- Custom summary templates: Tailor outputs to meeting types
- Interactive demo or video walkthrough
- CTA: “Try Advanced Features”
Day 16: Integration Ecosystem
Subject: “Connect SeaMeet to your workflow”
Content:
- Google Workspace integration: Calendar sync, Google Docs export
- Browser extension: Features and installation across browsers
- Microsoft Teams support: How to record Teams meetings
- Audio upload: Transcribe external recordings
- Workflow examples for different use cases
- CTA: “Connect Your Tools”
Day 20: Optimization & Best Practices
Subject: “Meeting mastery: Tips from SeaMeet power users”
Content:
- Best practices for meeting preparation
- How to get the most accurate transcriptions
- Managing meeting language settings
- Effective use of team notes during meetings
- Sharing strategies for different meeting types
- Customer spotlight featuring advanced usage
- CTA: “Optimize Your Setup”
Day 25: Value Demonstration & Success Stories
Subject: “Your SeaMeet impact report + customer success stories”
Content:
- Personal usage statistics (meetings recorded, time saved, etc.)
- ROI calculation based on their usage
- Customer success stories and case studies
- Advanced use cases they haven’t tried yet
- Community and support resources
- CTA: “Share Your Success Story”
Day 30: Plan Optimization & Next Steps
Subject: “30 days with SeaMeet: What’s next for your meeting productivity?”
Content:
- For trial users: Upgrade prompts with plan comparison
- For paid users: Usage optimization and advanced features
- Plan recommendations based on usage patterns
- Future roadmap preview
- Feedback request and user research invitation
- Long-term success resources
- CTA: “Optimize Your Plan” or “Continue Your Journey”
Behavioral Triggers & Branching Logic
Engagement-Based Triggers
- High engagement: Accelerate advanced features introduction
- Low engagement: Send re-engagement sequence with simpler value props
- Feature adoption: Customize subsequent emails based on features used
- Team vs. individual: Branch into team-focused or individual productivity tracks
Usage-Based Segmentation
- Power users: Focus on advanced features and integrations
- Casual users: Emphasize automation and time-saving
- Team leads: Highlight collaboration and management features
- Non-adopters: Simplified onboarding and barrier removal
Plan-Based Customization
- Free trial: Include upgrade prompts and premium feature previews
- Individual plan: Focus on personal productivity features
- Team plan: Emphasize collaboration and management capabilities
Supporting Content Strategy
Educational Content
- Video tutorials: Screen recordings for each major feature
- Interactive demos: Sandbox environment for feature testing
- Use case guides: Industry and role-specific applications
- FAQ responses: Address common questions proactively
Social Proof Elements
- Customer testimonials: Real user quotes and success metrics
- Case studies: Detailed transformation stories
- Usage statistics: Aggregate benefits (meetings recorded, time saved)
- Community highlights: User-generated tips and workflows
Success Metrics & KPIs
Primary Metrics
- Time to first value: Days until first meeting recorded
- Feature adoption rate: Percentage using key features by day 30
- Active usage: Meeting recordings per week
- Retention rate: Users still active at 30, 60, 90 days
Secondary Metrics
- Email engagement: Open rates, click-through rates by email
- Support ticket reduction: Fewer basic questions from campaign users
- Upgrade conversion: Trial to paid conversion rates
- Team expansion: Individual users who add team members
Optimization Opportunities
- A/B testing: Subject lines, content length, CTA placement
- Send time optimization: Best days/times for each user segment
- Content personalization: Dynamic content based on user behavior
- Frequency adjustment: Optimal spacing between emails
Implementation Notes
Technical Requirements
- User segmentation: Track plan type, usage patterns, team size
- Behavioral tracking: Monitor feature adoption and engagement
- Dynamic content: Personalize based on user data
- Trigger automation: Real-time response to user actions
Content Production
- Video creation: Professional tutorials for each major feature
- Copy variants: Multiple versions for A/B testing
- Visual assets: Screenshots, infographics, workflow diagrams
- Localization: Multi-language support if needed
This comprehensive drip campaign ensures new SeaMeet users receive value quickly, understand the full feature set, and develop lasting usage habits that drive retention and growth.