SeaMeet User Onboarding Drip Campaign
Campaign Overview
This drip campaign is designed to guide new SeaMeet users through a progressive onboarding journey, helping them discover and adopt key features while maximizing their meeting productivity. The campaign spans 6 weeks with 12 targeted touchpoints.
Campaign Goals
- Primary: Increase user activation and feature adoption
- Secondary: Reduce churn and increase subscription conversion
- Tertiary: Build user confidence and establish meeting recording habits
Target Audience
New SeaMeet users who have:
- Completed initial signup
- Started their free trial or subscription
- May or may not have recorded their first meeting
Week 1: Foundation & First Success
Email 1: Welcome & Quick Start (Day 1)
Subject: “Welcome to SeaMeet! Record your first meeting in 2 minutes π”
Content Focus:
- Warm welcome and value proposition reinforcement
- Three simple ways to start recording: Chrome extension, workspace invitation, Google Calendar
- Link to quick start video tutorial
- Clear CTA: “Record Your First Meeting”
Resources to Include:
- Chrome extension installation link
- Quick start video (from intro guide)
- Link to first meeting setup guide
Email 2: First Meeting Success Guide (Day 3)
Subject: “Ready to invite SeaMeet to your next meeting? Here’s how π₯”
Content Focus:
- Detailed walkthrough of the three invitation methods
- Best practices for first meeting
- What to expect when copilot joins
- Setting expectations for transcription quality
Resources to Include:
- Step-by-step invitation guide
- Chrome extension tutorial
- Google Calendar integration steps
Week 2: Core Features Discovery
Email 3: Meeting Analytics Deep Dive (Day 7)
Subject: “Turn your meetings into actionable insights ⨔
Content Focus:
- Showcase AI-powered features: summaries, action items, discussion topics
- Real-time transcription capabilities
- Team notes collaboration
- Language detection and switching
Resources to Include:
- Meeting analytics tutorial
- Sample meeting summary
- Language setting guide
Email 4: Recording & Playback Power (Day 10)
Subject: “Never miss a detail - Master meeting recordings π§”
Content Focus:
- Full meeting playback features
- Individual conversation segment replay
- Transcript navigation
- Audio quality optimization tips
Resources to Include:
- Recording playback tutorial
- Best practices for audio quality
- Troubleshooting common issues
Week 3: Collaboration & Sharing
Email 5: Team Collaboration Setup (Day 14)
Subject: “Bring your team together with shared workspaces π€”
Content Focus:
- Workspace creation and management
- Team member invitation process
- Permission levels (Admin vs Member)
- Multiple workspace organization
Resources to Include:
- Workspace setup guide
- Team invitation tutorial
- Permission management best practices
Email 6: Auto-Sharing & Distribution (Day 17)
Subject: “Automatically share meeting notes with your team π€”
Content Focus:
- Auto-sharing configuration options
- Email distribution settings
- Additional recipient lists
- Blocklist functionality for sensitive meetings
Resources to Include:
- Auto-sharing setup guide
- Email template examples
- Privacy and security tips
Week 4: Advanced Features & Automation
Email 7: Auto-Join Magic (Day 21)
Subject: “Set it and forget it - Auto-join your calendar meetings π”
Content Focus:
- Google Calendar integration setup
- Auto-join configuration
- Scheduled meetings management
- Meeting preparation automation
Resources to Include:
- Auto-join setup tutorial
- Calendar integration guide
- Troubleshooting sync issues
Email 8: Custom Templates & Labels (Day 24)
Subject: “Customize your meeting summaries for different meeting types π”
Content Focus:
- Pre-built summary templates showcase
- Custom template creation
- Meeting labeling system
- Organization and categorization strategies
Resources to Include:
- Template customization guide
- Sample templates for different meeting types
- Label management tutorial
Week 5: Power User Features
Email 9: Multi-Platform & Audio Upload (Day 28)
Subject: “Beyond Google Meet - Teams integration & audio uploads π΅”
Content Focus:
- Microsoft Teams meeting support
- Audio file upload capabilities
- Speaker identification for in-person meetings
- File format support and best practices
Resources to Include:
- Teams integration guide
- Audio upload tutorial
- Speaker ID setup for in-person meetings
Email 10: Google Docs Integration (Day 31)
Subject: “Seamlessly export to Google Docs for easy collaboration π”
Content Focus:
- Google Drive connection setup
- Automatic document export
- Collaborative editing workflows
- Document organization strategies
Resources to Include:
- Google Docs integration tutorial
- Workflow optimization tips
- Collaboration best practices
Week 6: Optimization & Growth
Email 11: Language & Personalization (Day 35)
Subject: “Optimize SeaMeet for your global team π”
Content Focus:
- Multi-language support capabilities
- Interface language customization
- Meeting language detection and switching
- International team collaboration tips
Resources to Include:
- Language configuration guide
- Multi-language meeting best practices
- Global team setup recommendations
Email 12: Success & Subscription Value (Day 42)
Subject: “You’re now a SeaMeet power user! Here’s what’s next π”
Content Focus:
- Celebrate user progress and achievements
- Advanced features recap
- Subscription plan benefits overview
- Success stories and use cases
- Next-level productivity tips
Resources to Include:
- Feature adoption checklist
- Subscription upgrade benefits
- Customer success stories
- Advanced workflow templates
Behavioral Triggers & Branching
Engagement-Based Variations
High Engagement Path (users who record 3+ meetings):
- Fast-track to advanced features
- Focus on team collaboration and automation
- Include productivity optimization tips
Low Engagement Path (users with 0-1 meetings):
- Extended foundational content
- Additional motivation and success stories
- Simplified feature introduction
- Re-engagement campaigns
Feature-Specific Triggers:
- Workspace creators: Priority team collaboration content
- Extension users: Advanced browser integration tips
- Calendar integrators: Automation optimization focus
- Multi-language users: Global team collaboration emphasis
Abandonment Recovery
No First Meeting (Day 5):
- Special re-engagement email with video tutorial
- Simplified setup instructions
- Personal success story
- Limited-time onboarding assistance offer
No Activity (Day 15):
- Check-in email with help offer
- Common obstacles and solutions
- Simplified quick-win features
- Direct support contact option
Success Metrics & KPIs
Primary Metrics
- Activation Rate: % users recording first meeting within 7 days
- Feature Adoption: % users utilizing key features by week 4
- Retention Rate: % users active after 30 days
- Subscription Conversion: % trial users converting to paid plans
Secondary Metrics
- Email Engagement: Open rates, click-through rates, reply rates
- Feature Depth: Average features used per active user
- Support Ticket Reduction: Decreased help requests from drip campaign users
- User Satisfaction: NPS scores from campaign graduates
Feature-Specific Goals
- Week 1: 70% first meeting completion
- Week 2: 50% trying AI analytics features
- Week 3: 30% setting up team collaboration
- Week 4: 40% enabling automation features
- Week 5: 20% using advanced features
- Week 6: 60% subscription conversion rate
Content Personalization Strategy
Segmentation Variables
- Company Size: Solo vs Team vs Enterprise approaches
- Industry: Meeting types and use cases
- Usage Patterns: Frequency and feature preferences
- Geographic Location: Language and time zone considerations
Dynamic Content Elements
- Meeting Type Examples: Industry-specific scenarios
- Team Size References: Scaled collaboration examples
- Time Zone Optimization: Scheduling and automation tips
- Compliance Considerations: Industry-specific privacy notes
Technical Implementation Notes
Email Platform Requirements
- Behavioral trigger capabilities
- A/B testing functionality
- Segmentation and personalization
- Analytics and reporting dashboard
- Integration with SeaMeet user data
Data Integration Points
- User signup date and source
- First meeting completion timestamp
- Feature usage analytics
- Subscription status and plan type
- Team/workspace activity levels
Quality Assurance
- Mobile responsiveness for all emails
- Accessibility compliance (WCAG 2.1)
- Email deliverability optimization
- Unsubscribe and preference management
- GDPR and privacy compliance
Conclusion
This comprehensive drip campaign transforms new SeaMeet users into confident power users through strategic feature introduction, practical tutorials, and progressive skill building. By focusing on quick wins early and building toward advanced collaboration features, users develop lasting habits that drive long-term engagement and subscription value.
The campaign’s success lies in its balance of education, motivation, and practical application, ensuring users not only learn SeaMeet’s capabilities but actively integrate them into their meeting workflows for maximum productivity impact.