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SeaMeet New User Onboarding Drip Campaign
This drip campaign is designed to onboard new SeaMeet users, guiding them from initial sign-up to becoming power users. Each email is crafted to be engaging, informative, and visually appealing, with clear calls to action.
Email 1: Welcome & Your First Recording
- Subject: Welcome to SeaMeet! Your first AI meeting assistant awaits π
- Goal: Get the user to record their first meeting.
- Content:
- A warm welcome to the SeaMeet family.
- Highlight the core value proposition: “Never take meeting notes again.”
- Show the three simple ways to start a recording.
- Multimedia:
- Include a welcoming GIF.
- Embed the “How to Record Google Meet Meetings” video.
- Use icons to visually represent the three recording methods.
- CTA: “Record Your First Meeting”
Email 2: Unlocking Your Meeting Insights
- Subject: Your first meeting summary is ready! β¨
- Goal: Introduce the user to the AI-powered meeting analysis features.
- Content:
- Congratulate the user on their first recording.
- Explain the different parts of the meeting record: Summary, Action Items, and Discussion Topics.
- Briefly touch on the accuracy of the transcription.
- Multimedia:
- Use a screenshot of a meeting summary.
- Create a short GIF that scrolls through the different sections of a meeting record.
- CTA: “View Your Meeting Insights”
Email 3: Master Your Meetings with Playback
- Subject: Did you miss that? Replay key moments from your meetings π§
- Goal: Teach users how to use the meeting recording playback features.
- Content:
- Explain how to play the entire meeting recording.
- Highlight the feature of playing individual conversation segments.
- Emphasize the benefit of quickly finding key information.
- Multimedia:
- Include a video demonstrating the playback features.
- Use an image from the “Play Meeting Recordings” page.
- CTA: “Listen to Your Last Meeting”
Email 4: Collaborate with Your Team
- Subject: Meetings are a team sport. Invite your colleagues to SeaMeet! π€
- Goal: Encourage users to invite their team members and set up a workspace.
- Content:
- Explain the benefits of a team workspace.
- Walk through the steps to invite team members.
- Explain the different user roles (Admin vs. Member).
- Multimedia:
- Use a diagram to illustrate the concept of a shared workspace.
- Include a short video on how to set up a workspace and invite users.
- CTA: “Create Your Team Workspace”
Email 5: Automate Your Workflow
- Subject: Put your meeting notes on autopilot π€
- Goal: Introduce users to the automation features like auto-join and auto-sharing.
- Content:
- Explain how to sync their Google Calendar for auto-join.
- Show how to set up auto-sharing to distribute meeting notes automatically.
- Highlight the time-saving benefits of automation.
- Multimedia:
- Use GIFs to show the setup process for auto-join and auto-sharing.
- Include a testimonial from a user who loves the automation features.
- CTA: “Automate Your Meeting Notes”
Email 6: Beyond Google Meet
- Subject: SeaMeet works with more than just Google Meet!
- Goal: Inform users about MS Teams integration and audio uploads.
- Content:
- Announce support for Microsoft Teams meetings.
- Explain how to upload audio files for transcription.
- Mention the speaker identification feature for in-person meetings.
- Multimedia:
- Use logos of Google Meet, Microsoft Teams, and a generic audio file icon.
- Include a short video on how to upload and transcribe an audio file.
- CTA: “Record a Teams Meeting or Upload an Audio File”
Email 7: Power-User Tips & Tricks
- Subject: Become a SeaMeet pro with these power-user tips π
- Goal: Share advanced tips to help users get the most out of SeaMeet.
- Content:
- Explain how to use meeting labels for organization.
- Introduce custom summary templates.
- Share a tip on how to improve transcription accuracy by setting the correct meeting language.
- Multimedia:
- Use screenshots to show where to find these features.
- Include a “tip of the week” graphic.
- CTA: “Try a Power-User Feature Today”
Email 8: Your Journey with SeaMeet
- Subject: You’re all set! What’s next on your SeaMeet journey?
- Goal: Recap the user’s journey and encourage continued use.
- Content:
- A summary of what the user has learned.
- A link to the FAQ page for any remaining questions.
- An invitation to provide feedback.
- Multimedia:
- Use a visual roadmap of the user’s journey with SeaMeet.
- Include a friendly “thank you” GIF.
- CTA: “Explore the Help Center” or “Share Your Feedback”